Logo refresh — Toronto
Subtle but strategic logo updates that protect brand equity while modernizing presence across digital, print, and signage.
What is a logo refresh?
A refresh keeps your recognisable elements while refining shapes, spacing, and color to improve legibility, digital rendering, and emotional impact. Ideal for Toronto businesses seeking a contemporary edge without losing familiarity.
- Preserve core marks and recognition
- Improve scalability and legibility
- Align with modern brand systems
Our process
1. Audit
We assess usage across touchpoints and gather stakeholder input.
2. Concepts
Refined concept directions that respect recognition while exploring modern treatments.
3. System
Final mark plus color, typography, and usage guidelines for consistent rollout.
Gallery — examples
Case study — Maple & Co.
Toronto bakery Maple & Co. retained us to modernize their heritage mark for online and POS systems. We reduced stroke noise, optimized letterspacing, and introduced a secondary wordmark for compact uses.
- Outcome: 28% higher legibility on mobile menus
- Faster print reproduction with fewer spot colors
- Implementation kit delivered for vendors and partners
Team — lead designer
FAQ
Packages & indicative pricing
| Package | Includes | From |
|---|---|---|
| Refresh Essentials | Audit, 2 concept directions, final mark + color | $1,800 |
| System Refresh | Essentials + typography, secondary marks, usage kit | $3,600 |
| Full Identity | System Refresh + brand guidelines, launch assets | $6,800 |
Ready to refresh your logo?
We partner with Toronto teams to modernize while protecting recognition. Start with a short audit and scope call.